As world is set of multiple brains, multiple thinkers, multiple writers, and multiple critiques. At one point of time, it is beyond the capacity of the marketers to control their thoughts, negative, irrelevant comments, which can harm the branding and reputation of the establishment. So, to overcome this setback, we have a tool with the name ORM i.e. Online Reputation Management; it plays an effective role to minimize the risk of cyber hazards and aggressive online behavior of internet users. ORM manages the posts, comments and feedback of the Marketers as per situation demands. Social media monitoring is a tool which helps them to keep everything under control.